![]() It’s like a blog where you’re airing personal thoughts and feelings.”įor years, Twitter served this very purpose, with the most engaging tweets repackaged and reposted by meme accounts and influencers on Instagram. “You just post your thoughts,” said Mia Morongell, 20, a creator of the Instagram account, which has amassed over 134,000 followers. ![]() The posts are also interspersed with uncredited images, viral videos and humorous content. Nearly all feature screenshots of text on top of photos, made using the anonymous confessions app Whisper, or Instagram’s “Create” mode, which lets people design text posts on top of gradient backgrounds. Yet there are similarities across accounts. Many of these Instagram accounts, with absurdist names like and may look haphazard to the casual observer. The trend has transformed Instagram, the photo- and video-based app owned by Facebook, into a network of microblogs and a destination for written expression. On Instagram, this means barraging people’s feeds with seemingly indiscriminate content, often accompanied by humorous or confessional commentary.Ī growing ecosystem of Instagram accounts has embraced this text-heavy posting style, which has exploded in popularity among Gen Z users during the pandemic. Known in internet slang as shitposting, this style of posting involves people publishing low-quality images, videos or comments online. Love was mimicking and complimenting a kind of social media post that is now sweeping through Instagram. Love gave a shout-out to several accounts that had posted this type of content and highlighted even more of them on Wednesday, saying they had “ made me think in memes.” Love’s Instagram post was a blurry photo of herself and a gallery of unrelated and messy screen-shotted memes filled with nonsensical text overlaid on random photos. ![]() “I think they’re funnier than any other generation I’ve ever known.”Īccompanying Ms. “Lots of people don’t understand Gen-Z,” she wrote. LOS ANGELES - Last month, the singer Courtney Love, who is a keen observer of social media trends, posted a cryptic message on Instagram.
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